If you’ve ever started something from scratch, you’ll get where Jeffro Fulkerson is coming from. You build it, you make the mistakes, you figure it out. And if you’re lucky? You learn enough to keep going. When I sat down with Jeffro, the guy behind FroBro, his approach to business and digital marketing hit me as both refreshing and honest. Here’s a guy who isn’t afraid to tell it like it is—and in the digital marketing world, where everyone’s trying to stand out, he’s found a way to make it work without the fluff.
Jeffro and I got talking about what it means to get an online presence right—how just looking good on the web isn’t enough. “If you’re in business today, a mediocre website is better than none. But why settle for that?” He’s got a point. People make snap judgments about your business before they even finish reading your home page. So, if you’re not putting your best foot forward, you might as well not bother at all.
Pick a Niche and Own It
When you’re starting out, it’s easy to think you need to be everything to everyone. Jeffro learned the hard way that spreading yourself too thin just leaves you mediocre at best. He found his focus by leaning into what he knew best—web development that doesn’t just look good but actually converts. “I’m a tech guy at heart, so why not play to that strength? There are tons of designers out there who can make a site look nice, but if it doesn’t load fast or function well, what’s the point?”
Jeffro’s experience hit home for me because I’ve seen it, too: the power of having a focus and sticking with it. The clients he attracts know he’s the guy who combines design with solid engineering. They know he’ll give them something that works, not just looks good. And when you stand for something that specific, people start seeking you out for that very thing.
Key Takeaways from Our Discussion:
- Double down on what you’re good at: Don’t try to be a jack-of-all-trades. Find what you’re best at and do it better than anyone else.
- Know your audience’s real needs: People don’t come to Jeffro because they want “just a website.” They come because they need an online presence that pulls in business.
- Think like a human, not a search engine: As Jeffro put it, “The site has to speak to people first. If it’s built just for SEO, you’ve already lost.”
Stand Up to Clients Who Don’t Know What They Want
In a line of work like Jeffro’s, you’re bound to meet clients who think they know best. They’ll come in with ideas that sound great on paper but, in reality, would tank their site’s performance or just look bad. Jeffro isn’t shy about pushing back—and that’s why his clients respect him. “Some people hire you and then try to control everything,” he told me. “But they’re paying for my expertise, and sometimes, that means telling them, ‘No, this won’t work.’”
It takes guts to do that, but Jeffro has learned that standing his ground usually leads to better results and keeps the right clients coming back. He shared a story about a client who wanted every element on the page in bright, neon colors. Jeffro was straight with him. “You’re gonna make people run for the hills.” They compromised, and the site ended up better for it.
What I Learned from His Experience:
- Be the expert they hired you to be: Jeffro isn’t there to hold hands and nod. He’s there to make sure the client’s money is spent wisely, even if it means pushing back.
- Respect is earned through honesty: Telling clients what they need to hear, not just what they want to hear, pays off in the long run.
- Less is more in design: You don’t need everything on your site to be big and flashy. If the function isn’t there, no amount of design will save it.
Reflections from the Interview
Jeffro’s whole approach made me rethink what it means to build a successful online business. He’s not flashy, but he knows his stuff. Talking to him reminded me that you don’t have to pretend to be something you’re not. Just deliver good work, stay honest with yourself and your clients, and stay the course even when things don’t go exactly as planned. He’s had his fair share of missteps, like when he tried to expand his team too fast and found himself stretched thin—financially and emotionally. But he learned from it, and now he’s more strategic about growth.
Here’s What I’m Taking Away:
- Growth isn’t just about adding more people: Scaling up sounds great until you realize it means a whole new set of responsibilities. Go slow, make sure you can handle what you’ve got, then add.
- Focus on long-term relationships, not quick wins: Jeffro’s in it for the long haul. His clients trust him because he takes time to understand their businesses and solve their real problems.
- Your website is never “done”: A website, as Jeffro sees it, is always a work in progress. It should grow and change with your business.
- The importance of honest pricing: He’s not afraid to price his services in a way that reflects their value. “People think they want a $500 site,” he said, “until they realize it’s just a fancy placeholder.”
- Stay adaptable: Jeffro’s added new services and tools as he’s gone along. He doesn’t get too attached to any one way of doing things, which keeps him relevant.
Final Thoughts
What I loved about Jeffro’s approach is that he’s down-to-earth. He’s not out there promising the world. He’s there to make sure that what you put out on the internet is worth the time and money you’re putting into it. Talking to him was a reminder that no matter how digital the world gets, some things don’t change. You still have to build trust, deliver real value, and give people something that makes their lives a little easier.
CONNECT WITH JEFFRO FULKERSON:
Website: https://www.frobro.com
LinkedIn: https://www.linkedin.com/in/frobro/
Free Website Evaluation: https://www.frobro.com/dominate/