by Thomas Helfrich | May 13, 2025 | Uncategorized
If you’ve ever started something from scratch, you’ll get where Jeffro Fulkerson is coming from. You build it, you make the mistakes, you figure it out. And if you’re lucky? You learn enough to keep going. When I sat down with Jeffro, the guy behind FroBro, his...
by Thomas Helfrich | May 13, 2025 | Uncategorized
When you think about jumping into franchising, it can look like a straightforward way to own a business without the guesswork. But as I talked to Greg Mohr, an author and franchise consultant, I realized it’s anything but a “plug-and-play” experience. Greg’s got this...
by Thomas Helfrich | May 13, 2025 | Uncategorized
I don’t know about you, but I’ve had my fill of reality TV that feels like it’s all smoke and mirrors. We’re overloaded with content that’s all flash, no substance. So, when I sat down with Bob Cefail, the president of American Stories, what really hooked me was his...
by Thomas Helfrich | May 13, 2025 | Uncategorized
If you’ve ever worked in corporate America, there’s probably been a moment when you’ve thought, “What the hell am I doing here?” Long hours, endless meetings, and that nagging feeling that you’re meant to do something more. Shahrukh Zahir, CEO of Right Fit Advisors,...
by Thomas Helfrich | May 13, 2025 | Uncategorized
Here’s the thing most people don’t get about sales—it’s not about the fancy pitch or the bells and whistles that make you look good for five minutes. The real work happens in the less glamorous stuff: showing up consistently, being a little stubborn, and putting in...
by Thomas Helfrich | May 13, 2025 | Uncategorized
When I got into this conversation with Rich Brooks, it didn’t take long to realize this guy isn’t your typical marketing guru. He’s got nearly three decades of experience, yet he’s not caught up in the flashiness or latest trends that seem to come and go. Instead,...
by Thomas Helfrich | May 13, 2025 | Uncategorized
There’s this idea out there, especially among new entrepreneurs, that you need a ton of cash just to start. That you need investors, flashy offices, and a million-dollar marketing budget to make it big. But Wes Bergmann has been proving the opposite for years. Wes is...
by Thomas Helfrich | May 13, 2025 | Uncategorized
Most of us think of branding as logos, colors, and taglines. We invest a ton of time and money crafting the perfect look, only to realize later that it’s not bringing in customers or creating any real connection. Talking with Virgilia Virjoghe on Never Been Promoted...
by Thomas Helfrich | May 13, 2025 | Uncategorized
You know when you hit that wall in the business where you’ve got a great service or product, but getting the word out feels like a never-ending grind? That’s where most of us have been or will be if we’re serious about growing. That’s also where AI comes in—not as...
by Thomas Helfrich | May 13, 2025 | Uncategorized
Growing up, most of us heard a simple formula: go to school, get good grades, land a stable job, and life should be fine. Sounds easy enough. But, if you’ve lived a few years, you know that so-called “job security” can disappear overnight. I know because I’ve...
